We are part of the Housing Solution:

Temporary and Transitional Housing for Residents and Visitors
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Locally owned rental accommodations that generate employment and resident income
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Substantial Tax Revenue for the State and Counties


 

Our Purpose

HIMAST advocates the rights of individuals engaged in the legal mid and short-term rental sector, enabling them to play an active role in the tourism industry. The availability of diverse, locally-owned rental choices creates local employment opportunities, offers temporary and transitional housing solutions, boosts state and county tax revenues, and reinforces housing stability by supporting the economy.

What We Do

PROMOTE community-based participation and connection to the tourist industry.  

  • 49,000 jobs created by the mid and short-term rental industry
  • $2.4 Billion in Household Income generated by the mid and short-term rental industry.

SUPPORT local small businesses, tradesmen, and professionals.

  • $4.8 Billion spent annually by visitors staying in mid and short-term rentals.
  • $39 per hour average wage paid in mid and short-term rental industry.

CREATE positive benefits for housing supply, housing security, economic resilience, and all island residents.

  • 21% of visitor renters are non-vacationers.
  • 9% of County budgets paid for by these rentals.

 

Our Board of Directors

 

Jennifer Wilkinson, JD/MBA
President and Executive Director, HIMAST

Real Estate Residential Real Property Manager | Chair of the West Hawai’i Association of Realtors Government Affairs Committee | Volunteer Mediator with the West Hawai’i Mediation Center | Commissioner, Hawai’i County Liquor Commission | Member, Hawaii State Community Based Economic Development Advisory Council | Former Chief Lending Officer for $3B AUM Financial Institution 

 

 

 

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Kahealani Zietz | Vice President, HIMAST

Vice-President and Co-Owner of Hawai’i Life Real Estate Services, Hawaii’s largest locally owned real estate agency | Oversees Hawai'i Life Rentals, the company's short-term, long-term and estate management services | Producer of the annual Vacation Rental Pro Day (VR Pro Day), bringing together industry leaders for an educational and motivational day of professional growth and learning | Co-host the Hawai'i Life television series on HGTV, reaching a nationwide audience of more than 20 million viewers

 

 

 

 

Kelly A. Lee | Treasurer, HIMAST

Kelly Lee is a dedicated advocate for Hawaii's real estate industry. As the President of the Oahu Short Term Rental Alliance (OSTRA) and a Board Member of the Hawai'i Mid & Short Term Rental Alliance (HIMAST), she represents and champions the interests of property owners, managers, and small businesses within the accommodations sector across the Hawaiian Islands. With over 20 years of experience as a real estate professional on Oahu, Kelly brings a data-driven approach to understanding Hawaii's unique real estate market. Her focus on analyzing historical trends, current conditions, and future projections allows her to provide valuable insights and strategic guidance to industry stakeholders. A lifelong resident of Oahu, Kelly is deeply committed to her community. Her children attend local schools, and she actively engages in family activities, including outdoor movie nights and beach outings. Through her work with HIMAST, Kelly supports small businesses and local families, contributing to the vibrant fabric of Hawaii.

Caitlin Miller | Secretary, HIMAST

Founder & Co-Owner of Luxury Island Life | Executive Director of Maui Vacation Rental Association | Real Estate Broker | Property Manager 

 

 

 

 

 

 

 

 

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Michael “Mike” Heh | Director, HIMAST

University of Manoa Graduate | Masters of Public Administration | Former HR Development Specialist - Dept. of Air Force, Hickam AFB | Former Healthcare Education Specialist - Dept. of Veterans Affairs, Honolulu | Certified Transformational Life Coach | Owner/Manager - Legal short term rental | Volunteer Director Oahu Short-Term Rental Alliance (“OSTRA”)

 

 

 



#JP Parrish | Director, HIMAST

Owner of The Parrish Collection, Kauai, Maui | Owner of Blue Wave Kauai | Owner of Maui’s Quality Dry Cleaning & Laundry | Founding Board Member of Affordable Housing CDC, Inc. with over 4,300 units in over 25 affordable housing communities throughout California and Washington | Former real estate investment executive involved in the investment and management of over $1 billion in real estate throughout the US